Nutrition, Weight Status, and Physical Activity 3.2
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Contract to provide newborn services for TMC
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Provided 3+ hours of breastfeeding education for:
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All attending pediatricians (11)
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All attending neonatologists (13)
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All nurse practitioners (9)
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All resident trainees (89)
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Progress in helping TMC to become 1 of only approximately 200 “Baby Friendly Designated Hospital” in the US
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Education on the Baby Friendly Designation
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10 Baby Friendly steps
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Adoption:
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Created Healthy Lifestyle Working Group and Charter
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Created website and on-line enrollment process for partners
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2013: approximately 600 professionals trained through 16 presentations & trainings
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4 structured group trainings on HLI model (96 staff trained)
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One-on-one training/technical assistance (26 trained)
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Communication dissemination plan completed
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Expanded online resource library (30 items)
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Spanish series of materials created (6 items)
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60 programs/partners enrolled on-line (an additional 30 programs/partners enrolled since January 2014
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Reach:
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Over 90 programs enrolled with collective reach exceeding 1 million clients
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Staffed 17 community events (17,386 reached)
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Earned media—4 events (did not track reach)
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Over 12,000 reached through new primary care protocol to include Healthy Weight Assessment and over 5,000 received customized plans to address
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Infrastructure:
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Secured $55,000 funding for 2013
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Secured $500,000 funding for 2014-2016 through foundations
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Work begun to create Guiding Committee and Community Engagement process
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Working on Phase 2-Expand Healthy Lifestyle Initiative: The current phase focuses on enhancing our collaboration-public engagement process; strategically expanding the reach, adoption, implementation and effectiveness of the HLI strategies in partners' programs; and formally evaluating this action
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